CASE STUDY: PURPLE WALKING TOURS
From Low Visibility To A Recognisable Regional Brand
Purple Walking Tours are one of Liverpool’s leading tour companies, but their online presence was not consistently reflecting the scale, quality and popularity of the brand across LinkedIn, Facebook and Instagram. We helped strengthen their digital presence through consistent, professional content designed to increase visibility, showcase customer experiences and keep the business active online.
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20 - 30
Posts
Per 30 Days
Across 3 social media platforms
90 Days
Consistent
Results
Results generated within 90 days of posting
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40,000+
Monthly Impressions Generated
On average account impressions per month
A simple proven system designed to bring the right traffic, consistently
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"Ella is friendly and incredibly creative. She regularly visits the showroom to capture high-quality photos and videos of our products, then edits them into professional content that looks fantastic across our social media platforms."
Rachel
Purple Walking Tours
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5.0
Average rating on Google from local business owners.
THE PROBLEM: LOW ONLINE VISIBILITY
They Offered Incredible Walking Tours But Had No Online Presence
Despite delivering highly rated walking tours across Liverpool, Purple Walking Tours had very little online presence to consistently showcase tours, customer experiences or stay visible to potential visitors searching online.
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Relying On Reputation
The business depended heavily on reputation rather than consistent online visibility.
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No Active Social Media Presence
Without active social media profiles, there was no reliable way to showcase tours and experiences.
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No Consistent Promotion
Seasonal tours, private bookings and special events were not being consistently promoted online.
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No Clear Brand Presence
The personality of the tours was not being reflected online, limiting awareness and engagement.
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HOW WE FIXED IT
How We Built Their Presence In 90 Days
We created a consistent social media strategy focused on showcasing Purple Walking Tours’ experiences, customer interactions and unique Liverpool tour content professionally across Instagram, Facebook and LinkedIn.
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01
Revitalise Social Media
Profiles
We refreshed and optimised Purple Tours’ existing social media profiles to create a more professional, active and engaging online presence.
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02
Consistent Content Strategy
We implemented a structured posting schedule focused on tour photography, customer experiences and branded visual content.
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03
Promote Tours And
Offers
We consistently showcased walking tours, private bookings, seasonal events and experiences to keep the business visible online.
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04
Refine & Improve
Content
We analysed what content performed best and continuously improved the strategy to generate stronger engagement and visibility.
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A consistent content strategy designed to keep Purple Walking Tours visible online.
That’s how we turned low social media presence into consistent brand visibility.
THE RESULTS
The Breakdown
In Real Terms
Here's what the numbers look like behind the scenes and how they translate into consistent visibility each month
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10-20
Bookings Per Month
Booking enquiries using the links found on Purple Walking Tours' social media pages.
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40,000
Impressions Generated
A consistent content strategy allows us to reach thousands of accounts each month.
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100 - 150
Website Visits
Typical number of monthly website visits from the Instagram and Facebook.
Want A Social Media Presence That Builds Your Brand Online?
If your business lacks consistent content, visibility or a professional online presence, we can help build a social media strategy that keeps your brand active, polished and consistently visible online.
5.0
Average rating on Google from local business owners.
We’ll review your current social media presence, identify missed opportunities and show you how to generate more engagement, visibility and enquiries.
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We only take on a limited number of clients to ensure results - availability may be limited.