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Client Overview
Maguires Scaffolding is a scaffolding company operating out of Buckinghamshire. They provide temporary roofs, event scaffolding, commercial scaffolding and residential scaffolding to Buckinghamshire and surrounding counties.
The Challenge
As a growing business, Maguires wanted to expand on their client base through a digital marketing campaign. The main part of the challenge was that Maguires had no existing website, social media or online presence. This meant that we had to build all of our strategy from the ground up.
Our Strategy
Our Campaign for Maguires Scaffolding began back in 2022. With a focus on lead generation, we curated a comprehensive digital marketing solution to ensure maximum return on investment.
Build A Website
We started off by building a website for Maguires. A good website is the cornerstone to any brands success in a digital marketing campaign.
Create GMB Profile
Next, we created a Google Business Profile. This is a paramount part of helping a business to rank prominently in Googles search results.
Blog & GMB Posts
Next we established a regular GMB posting schedule. We also wrote blog posts to help Maguires rank for more relevant keywords.
Google Ads
To supercharge our strategy, we began a Google AD campaign. This helped Maguires to accumulate extra traffic for high intent scaffolding keywords.
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The Results
- Website and GMB profile created
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-GMB profile generating 150 monthly interactions
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-Website and GMB generating between 10 and 20 monthly phone call leads
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- On average £2,500 in monthly revenue generated
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-328% Return on our total campaign cost
"Following an impressive website design, we chose one of their monthly SEO packages that now generates us over £2,500 per month in revenue. I can't recommend them enough if you are a trades business needing to increase your workflow."
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-Connor, Maguires Scaffolding