How We Built a Steady Domestic Enquiry System for Maguires Scaffolding
Maguires Scaffolding wanted to increase the number of straightforward domestic enquiries they received — extensions, roofing jobs, chimneys, small refurb projects and temporary access. These enquiries are quick to quote, fast to complete and don’t involve the heavy admin associated with commercial contracts.
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Maguire Scaffolding is a scaffolding company based in Buckinghamshire providing residential scaffolding for extensions, roofing projects, chimneys, small refurb jobs and temporary access. They also carry out selected commercial projects, but needed more residential enquiries to keep weekly cash flow consistent while waiting for commercial invoices to be paid.
The Challenge
Although Maguires had a strong reputation locally, they had no online presence. They weren’t appearing for common homeowner searches such as “scaffolders near me”, “chimney scaffold” or “scaffolding for extensions”, which meant they were missing out on steady, high-intent domestic enquiries. They needed a system that would consistently generate these straightforward jobs without relying on word of mouth alone. Most homeowners search for scaffolding when they already have a builder, roofer or contractor lined up — meaning the enquiries are high-intent and ready to book.
Client Overview
Our Strategy
Our campaign for Maguires Scaffolding was built around one goal: create a reliable system for generating high-intent residential scaffolding enquiries — extensions, roofing access, chimneys, refurb projects and temporary access work. To do this, we built a simple but highly effective digital setup designed specifically for scaffolders.
Built a High-Conversion Scaffolding Website
We designed a clean, fast website with dedicated pages for the exact domestic services homeowners search for — including temporary roof scaffolding, chimney scaffolding and temporary access scaffolding. Each page was structured to make it easy for homeowners to request a quote quickly, helping turn website visitors into real enquiries.
Optimised the Google Business Profile for Local Visibility
For residential scaffolding, the Google Business Profile is where most enquiries start. We fully optimised Maguires’ profile with the right categories, service descriptions, local keywords and project photos to ensure they appeared consistently in local search results when homeowners looked for scaffolding in their area.
Created Local GMB Posts for Homeowner Search Intent
Instead of publishing generic blog posts, we wrote targeted content designed to help Maguires rank for the exact phrases that local homeowners type into Google.
We also posted regularly on their Google Business profile to strengthen local SEO and keep their listing active, which increases visibility for search terms related to residential work.
Ran a Domestic-Focused Google Ads Campaign
We set up a lean, cost-efficient Google Ads campaign targeting high-intent domestic keywords. We also added exclusions for irrelevant searches like tower hire, scaffold boards, DIY scaffolding and anything unrelated to homeowner projects.
This ensured the budget only went toward people actively looking to book residential scaffolding work.
The Results
Within the first few months, Maguires began receiving a steady flow of residential scaffolding enquiries — mainly roofing access, chimneys, extensions and small refurb projects. These jobs were quick to quote, fast to complete and helped stabilise weekly cash flow while waiting for commercial invoices to clear.
The campaign started steadily, then grew significantly as the website and Google Business Profile gained traction. Over the first year, this developed into a consistent, reliable stream of domestic enquiries each month.
Most importantly, the new setup gave Maguires confidence that the straightforward residential work they prefer would continue coming in without relying solely on word of mouth.
“We’re getting regular domestic enquiries now, and it’s completely removed the stress of waiting on 60-day commercial payments. Cash flow’s steady and the work suits us perfectly.”
-Connor, Maguires Scaffolding
Ready to Get More Residential Scaffolding Enquiries?
If you want a reliable system that brings in steady domestic scaffolding jobs — roofing access, chimneys, extensions and small refurb projects — book a free strategy call below. We’ll show you exactly what’s possible in your area.