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Client Overview
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Curtis Driveways Solutions is a paving contractor providing its services across Buckinghamshire and surrounding areas. They offer all things asphalt such as driveways, drop kerbs and more. They have over 10 years experience.
The Challenge
Curtis Driveway Solutions wanted a quick impact SEO strategy that would get phone call leads coming in as soon as possible. This meant that we had to quickly create and optimise a GMB profile and set up a regular posting schedule in as minimal time as possible.
Our Strategy
To help generate a steady flow of leads in a competitive market, it is important to focus on the Google Business Profile. Obtaining reviews, creating location keyword rich content and blog posts were all a big part of our strategy.
GMB optimisation
First, we created a Google Business profile with a keyword optimised description. We also obtained some reviews.
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GMB Posting
We stuck to a consistent posting schedule, using keyword rich captions to help improve Curtis Driveways Solutions ranking.
Blog Posting
In line with our GMB posts, we posted some location specific blog posts on the website. This aided our local SEO efforts.
Monitoring
After some months of the campaign running, we monitored and improved where necessary. This included new keyword targeting.
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The Result
"Since having EJ onboard I have started to see an increase in phone calls in the space of two months. This has really helped me during a period in which my line of work was starting to dry up. 10/10 have already recommended to my friends."​
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-Matthew, Curtis Driveway Solutions
- 350 average monthly visits to GMB profile
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-GMB profile generating 150 monthly interactions
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-GMB profile ranking for over 20 keywords
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- On average 10 monthly phone calls from GMB
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-GMB profile significantly boosting website clicks