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Client Overview
Ducting Online is an industry leading HVAC manufacturer. They provide their products to clients such as John Lewis, Ministry of Defence, Honda. They offer a comprehensive range of HVAC products for all purposes.
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The Challenge
Being an industry leading business, Ducting Online was aiming to raise awareness for its HVAC products on Social Media. To do this, a robust content strategy would need to be implemented in order to cement Ducting Online as a staple of authority within the HVAC industry.
Our Strategy
We aimed to utilise high quality content in a regular posting schedule. Once we had implemented a posting schedule, we would use a small paid ad budget to supercharge the campaign to maximise impressions.
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Briefing
We started off by gaining an understanding of the clients goals. For this project it was to build brand awareness through social media.
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Profile Creation
First, we created profiles for Ducting Online on Facebook and Instagram. These were the two platforms that the client desired.
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Posting Schedule
We then stuck to a regular posting schedule to start creating lots of impressions. We carried this out on Facebook and Instagram.
Paid Ads
After a couple of months of consistent posting, we implemented a small paid ad budget. This would help to maximise impressions.
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"Ella is our point of contact for all of our social media needs. She has made a real impact for our business. We have noticed such an increase in engagement with our business since having her on board. Results aside she's also so friendly. "
-Karen, Ducting Online
The Results
-Over 250 Instagram/Facebook posts created
-Average of 4,000 accounts reached monthly
-Increase in social media driven web traffic by 225%
-Average cost per 1,000 impressions as low as £1
-80% Increase in CTR from Facebook to Product pages