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Client Overview
M and A Flow Clear is a drainage company operating out of South Buckinghamshire. They provide a nationwide drain unblocking and drain cleaning service. Whether it's gutter cleaning or a commercial drainage CCTV, M and A Flow Clear have it covered.
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The Challenge
As a rebranded business in the drainage industry, M and A Flow Clear wanted to expand on their commercial client base and build up a stronger domestic client base. This was a challenge as they had never implemented any local SEO and didn't have a website or Google business profile. Therefore, we were essentially starting from the ground up.
Our Strategy
Our Campaign for M and A Flow Clear began in November 2023. With a focus on domestic lead generation, we chose a strategy best tailored to dominate the local drainage market.
Build A Website
We started off by building a website for M and A. We ensured it was geared for local SEO to help push for more domestic clients.
Create GMB Profile
Next, we created a Google Business Profile. We optimised it for domestic drain unblocking in towns nearby M and A's office.
Blog & GMB Posts
We implemented a regular GMB posting schedule including location specific keywords. We also wrote targeted location blogs.
Google Ads
To boost our efforts, we set up Google ads. This ad was triggered by people searching for drain unblocking in all towns near M and A's office.
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"We were in need of a digital marketing push to help us boost our visibility in the local market. EJ Digital Marketing delivered that and more! We are seeing at least two domestic call outs per week since choosing their Local SEO plan."
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-Sarah, M and A Flow Clear
The Results
-GMB profile generating 200 monthly interactions
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-Website and GMB generating between 10 and 15 monthly phone call leads
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- On average £1,500 in monthly revenue generated
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-325% Return on our total campaign cost