SEMRUSH
At EJ Digital Marketing, we rely on SEMrush to build and execute effective SEO strategies for our clients. SEMrush allows us to track which keywords have adequate search volume, ensuring we're targeting terms that will drive relevant traffic. We also use its powerful site inspection tools to conduct thorough audits, identifying any issues with the technical SEO of our websites, such as crawl errors, broken links, or page speed problems. This ensures our sites are fully optimised and search-engine friendly. With SEMrush’s detailed competitor analysis and keyword tracking features, we can stay ahead of trends, measure performance, and make data-driven decisions to continuously improve our SEO efforts and achieve long-term success for our clients.
SURFER SEO
At EJ Digital Marketing, we rely on Surfer SEO to optimize the content on both our own and our clients' websites. The platform provides powerful tools to refine content, ensuring it’s aligned with SEO best practices. We use Surfer SEO to determine the ideal word count, optimal number of images, headings, and keyword frequency for each page. Its real-time content suggestions help us fine-tune keyword usage and structure, ensuring that every piece is fully optimized to improve rankings. Surfer SEO also provides in-depth keyword research, on-page audits, and backlink analysis, giving us the data we need to craft well-rounded SEO strategies that drive performance. With features like rank tracking, AI-driven insights, and content cluster analysis, Surfer SEO helps us deliver measurable, data-driven results for our clients.
SCREAMING FROG
At EJ Digital Marketing, we use Screaming Frog SEO Spider to carry out detailed technical audits and optimise both our own and our clients’ websites. The tool allows us to crawl websites efficiently and identify issues such as broken links, redirect chains, missing meta tags, and duplicate content. We rely on it to analyse the structure of sites, assess internal linking, and spot crawl errors that could prevent search engines from indexing pages correctly. Screaming Frog also helps with on-page SEO by extracting key data such as title tags, headings, and page content to ensure everything is optimised. Its detailed reporting features allow us to prioritise fixes and track improvements over time. Integrated with tools like Google Analytics and Search Console, Screaming Frog plays a vital role in our technical SEO strategy, ensuring websites are fully optimised for both users and search engines.
GOOGLE SEARCH CONSOLE
At EJ Digital Marketing, we use Google Search Console to track website performance in search results and monitor key SEO metrics. It helps us assess how our clients' websites are performing in both organic and local search, providing insights into keyword rankings, search impressions, and click-through rates. We use Search Console to identify technical issues, such as crawl errors, broken links, and mobile usability problems, which can affect search engine visibility. The platform also helps us evaluate the effectiveness of our keyword strategy by showing which queries drive traffic and how well pages are ranking. Additionally, we use it to submit sitemaps, monitor indexing status, and ensure that our websites are fully optimised for search engines.
CONCLUSION
Using tools like SEMrush, Surfer SEO, Screaming Frog, and Google Search Console in tandem is key to building a strong, data-driven SEO strategy. Each platform plays a vital role in different aspects of SEO, from keyword research and content optimisation to technical audits and performance tracking. SEMrush and Surfer SEO help us identify high-value keywords, optimise content, and monitor competitor strategies, while Screaming Frog ensures that our websites are technically sound and free of issues that could affect search engine crawling and indexing.
Google Search Console provides real-time insights into search performance, keyword rankings, and indexing issues, helping us fine-tune our strategy for better results. By combining these tools, we can create a well-rounded SEO strategy that not only improves rankings but also ensures ongoing optimisation. This integrated approach allows us to continuously track progress, identify areas for improvement, and make data-driven adjustments, ensuring long-term success and measurable results for our clients.
